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THE CUTEST BRAND oh my goodness. Of course, I also worked on these projects while my daughter was a baby which made it all the more heartwarming.
Most of the images depicted here are from a Christmas Gift Guide that I was tasked with. Each product had a short timeline to live online, so we had to be cognizant of what and how each feature worked. Art Director Laura Hardesty has an incredible eye for design and Soft Goods Stylist Case Jo made my life easy because the products were just...gorgeous. Laura wanted a traditional studio lighting look- bright, fun, but not too "Sunny" because we still needed to consider the feeling of Christmas. I think we nailed it, right?